| Web 2.0 e-commerce technology will become mainstream in 2008, study ...
Single-purpose marketing applications, such as widgets and rich media, and other Web 2.0 technology will become increasingly popular e-commerce tools in 2008, according to Performance Communications Group. The advertising 2.0 experimentation of the last few years has evolved into solid long-term solutions for e-marketers, says Scott Madlener, PCGs executive vice president of interactive marketing. Among PCGs predictions for 2008:
Banner ads that incorporate more intelligence, better multimedia, and secure data capture will help advertisers better manage campaigns.
Online advertising will evolve into social advertising in which social network members promote products.
Single-purpose marketing applications, such as widgets, will offer marketers branding opportunities and create customer interactivity and loyalty.
Waltham-based Extech Instruments Corporation Announces Agreement to be ...
WALTHAM, Mass., Nov. 12 /PRNewswire/ -- Waltham-based Extech Instruments, a major supplier of test and measurement equipment and portable receipt printers with distribution in over 90 countries, announces that the company's president and owner, Jerry Blakeley, has entered into an agreement in which the stock of Extech will be acquired by FLIR Systems, Inc. Located in Portland, Ore., FLIR is a world leader in the design, manufacture and marketing of thermal imaging and stabilized camera systems. The transaction, which is subject to standard closing conditions, is expected to be completed within the fourth quarter. "This is an exciting opportunity for Extech, our customers, our distributors, and our employees," Blakeley said. "This acquisition will create new opportunities in distribution, product development and branding which will extend and strengthen Extech's position in competitive markets." With this acquisition, Extech's product portfolio will increase, bringing the addition of thermal imagers and Infrared (IR) cameras to the company's 15 current product categories.
Prioritizing your web to-do list
Identifying the top priorities for web development involves balancing both customer needs and business goals. Taking this simple approach will help. Teams that manage a website, either internally or externally, are likely to have a long list of changes or feature additions for the site. Prioritizing which features to develop is often a challenge, especially if there are different stakeholder groups represented on the web team. Marketing representatives will place value on projects that drive traffic to the site or enhance the brand attributes; technical resources will value projects that make the site more efficient or easier to maintain; usability specialists will focus on features they know will align the site with customer desires. To understand each element, web teams can conduct research.
Slitherine targets US with History Channel backing
Ambitious UK outfit Slitherine Strategies hopes to crack the US market with the backing of The History Channel, as it expands from its niche PC market to tackle home and handheld consoles. The company has established a dedicated following with its PC titles, and now plans four DS games and a move onto the Xbox 360 to capture elusive success in North America. "The Xbox 360 market is our way into the US," said marketing manager Marco Minoli, speaking to GamesIndustry.biz at Game Connection last month. "It's becoming very mass market. I can't say the same for Europe as apart from the UK the market for Xbox 360 is quiet, but it's the right time for us to establish this brand on the next-gen consoles, and it's more of an investment for us. "The History Channel is huge in the US.
Ashley Schachner Joins Amplify Sports and Entertainment as Account ...
NEW YORK, Nov. 7 /PRNewswire/ -- Amplify Sports and Entertainment, LLC (www.ampfirm.com), specialists in strategic sponsorship consultation, activation, and measurement analysis, today announced the addition of Ashley Schachner as account director. Schachner brings 10 years of experience developing, selling and executing strategic-based solutions to drive corporate initiatives through high profile sports and A-List Entertainment marketing platforms. "Ashley brings Amplify a wealth of experience including concept development, sponsorship negotiations, program management and promotional marketing for marquee brands in the music and sports industries," says Michael A. Neuman, President of Amplify Sports and Entertainment. "We welcome Ashley to the team and are eager to apply her broad expertise to our clients." Prior to joining Amplify, Schachner served as an Account Manager for IMG Consulting, a premier sports and entertainment agency, where she managed a team responsible for developing Verizon's sponsorship marketing strategy, contract negotiations, exclusive content acquisition, and activation plans.
Greensgrow Names Timothy J. Mahoney to Board of Directors
Mahoney is Senior Vice President and CMO of Subaru of America, Inc. based in Cherry Hill, N.J. and has more than 25 years of consumer research, marketing, branding and management experience. "I am very pleased to be joining the Greensgrow Board of Directors," said Mahoney. "Greensgrow is an innovative organization that has the potential to enhance our local neighborhoods and our society." "We are thrilled to be adding a seasoned marketer and leader of Tim Mahoney's caliber to our board of directors," said Greensgrow co-founder Mary Seton Corboy. "Tim's leadership roles at world-class companies, including Subaru, Porsche and Sara Lee, along with his extensive experience in marketing, advertising and branding will prove invaluable in advancing the Greensgrow vision and mission." Mr.
MRM and Campbell-Mithun win National City Bank
MRM Worldwide and Campbell-Mithun have won joint agency duties for National City Bank. The two agencies, both of which are owned by Interpublic Group of Companies, competed as a pair and were chosen from a field of five finalists. They will create integrated campaigns for National City, with Campbell-Mithun focusing on branding, TV, print, radio and outdoor messaging. MRM's work will center on e-mail programs, online advertising and other digital pursuits. “One of the things to note about National City and this particular win is that, traditionally, they spent a significant amount of their media dollars in newspaper," Rachael Marret, EVP and managing director of MRM Worldwide, pointed out. “In fact, it's been almost half of their spending historically, and what they've decided to do now is make a significant shift and increase their online media spending by up to 10 times." Digital marketing capabilities were a main selling point to National City Bank for two reasons.
Charming Shoppes, Inc. Announces Executive Management Appointment ...
BENSALEM, Pa., Nov. 14 /PRNewswire-FirstCall/ -- Charming Shoppes, Inc., (NASDAQ: CHRS) , a leading multi-brand, multi-channel specialty apparel retailer specializing in women's plus-size apparel, today announced an executive management appointment. Additionally, the Company has consolidated the management of its marketing functions for its retail brands, through the creation of a Corporate Marketing Group in Bensalem, PA. Tim White has been promoted to Executive Vice President and Chief Marketing Officer of Charming Shoppes, Inc., and will oversee the Corporate Marketing Group, as well as the strategic direction of marketing for Charming Shoppes' retail brands. The Corporate Marketing Group will service the Company's Lane Bryant, Fashion Bug, Catherines Plus Sizes, and Outlet businesses in functional areas such as production, media buying, customer relationship management, and database marketing.
Victoria's Secret replaces disputed posters
Victoria's Secret changed the controversial images above its SanTan Village store Tuesday as part of a national marketing campaign, according to a company representative. The images sparked controversy when Gilbert's first regional mall opened in the fall. New posters were rolled out to Victoria's Secret stores nationwide, said Tammy Roberts Myers, a spokeswoman with Limited Brands, the Ohio-based parent company of Victoria's Secret. .
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