| As Big Brands Embrace Digital, Digital's Branding Power Wanes
Much has been written about the eagerness of large brands to advertise online. Yet even as they increase their digital budgets, the Unilevers and Fords of the world are struggling to get their messages across. That's because the branding effectiveness of online advertising has declined over the past two years by nearly every measure, according to data provided to ClickZ by Dynamic Logic. Explanations for the decline include the rise of ad clutter, the desensitization of Internet users to display ads and other causes. But the trend is clear. For instance, consumers exposed to online ad campaigns between Q4 2004 and Q3 2005 exhibited "brand message association" that was 4.3 percent higher on average than a control group, according to the marketing research company.
Greensgrow Names Timothy J. Mahoney to Board of Directors
Mahoney is Senior Vice President and CMO of Subaru of America, Inc. based in Cherry Hill, N.J. and has more than 25 years of consumer research, marketing, branding and management experience. "I am very pleased to be joining the Greensgrow Board of Directors," said Mahoney. "Greensgrow is an innovative organization that has the potential to enhance our local neighborhoods and our society." "We are thrilled to be adding a seasoned marketer and leader of Tim Mahoney's caliber to our board of directors," said Greensgrow co-founder Mary Seton Corboy. "Tim's leadership roles at world-class companies, including Subaru, Porsche and Sara Lee, along with his extensive experience in marketing, advertising and branding will prove invaluable in advancing the Greensgrow vision and mission." Mr.
Web 2.0 e-commerce technology will become mainstream in 2008, study ...
Single-purpose marketing applications, such as widgets and rich media, and other Web 2.0 technology will become increasingly popular e-commerce tools in 2008, according to Performance Communications Group. The advertising 2.0 experimentation of the last few years has evolved into solid long-term solutions for e-marketers, says Scott Madlener, PCGs executive vice president of interactive marketing. Among PCGs predictions for 2008:
Banner ads that incorporate more intelligence, better multimedia, and secure data capture will help advertisers better manage campaigns.
Online advertising will evolve into social advertising in which social network members promote products.
Single-purpose marketing applications, such as widgets, will offer marketers branding opportunities and create customer interactivity and loyalty.
Zapak conquers internet space
MUMBAI: The two-day Asia Brand Congress 2007 summit, which will see its final day today, the 27th September, is being held at the Taj Land's End, Mumbai. On its first day, several brands and brand builders - eminent players from the media and corporate world - were felicitated with awards for their excellent work in 'Branding'. Brand representatives from all over the world are participating in the congress. Under the category of Brand Leadership in India, several brands bagged awards, which included Zapak Digital Entertainment Limited for the Internet business. On receiving the award, Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Limited said, "It is an honor to receive such a prestigious award in such a short span of presence in the market. The award was even more special because we were nominated with eminent brands like Google and Naukri.com.
MRM and Campbell-Mithun win National City Bank
MRM Worldwide and Campbell-Mithun have won joint agency duties for National City Bank. The two agencies, both of which are owned by Interpublic Group of Companies, competed as a pair and were chosen from a field of five finalists. They will create integrated campaigns for National City, with Campbell-Mithun focusing on branding, TV, print, radio and outdoor messaging. MRM's work will center on e-mail programs, online advertising and other digital pursuits. “One of the things to note about National City and this particular win is that, traditionally, they spent a significant amount of their media dollars in newspaper," Rachael Marret, EVP and managing director of MRM Worldwide, pointed out. “In fact, it's been almost half of their spending historically, and what they've decided to do now is make a significant shift and increase their online media spending by up to 10 times." Digital marketing capabilities were a main selling point to National City Bank for two reasons.
Waltham-based Extech Instruments Corporation Announces Agreement to be ...
WALTHAM, Mass., Nov. 12 /PRNewswire/ -- Waltham-based Extech Instruments, a major supplier of test and measurement equipment and portable receipt printers with distribution in over 90 countries, announces that the company's president and owner, Jerry Blakeley, has entered into an agreement in which the stock of Extech will be acquired by FLIR Systems, Inc. Located in Portland, Ore., FLIR is a world leader in the design, manufacture and marketing of thermal imaging and stabilized camera systems. The transaction, which is subject to standard closing conditions, is expected to be completed within the fourth quarter. "This is an exciting opportunity for Extech, our customers, our distributors, and our employees," Blakeley said. "This acquisition will create new opportunities in distribution, product development and branding which will extend and strengthen Extech's position in competitive markets." With this acquisition, Extech's product portfolio will increase, bringing the addition of thermal imagers and Infrared (IR) cameras to the company's 15 current product categories.
Charming Shoppes, Inc. Announces Executive Management Appointment ...
BENSALEM, Pa., Nov. 14 /PRNewswire-FirstCall/ -- Charming Shoppes, Inc., (NASDAQ: CHRS) , a leading multi-brand, multi-channel specialty apparel retailer specializing in women's plus-size apparel, today announced an executive management appointment. Additionally, the Company has consolidated the management of its marketing functions for its retail brands, through the creation of a Corporate Marketing Group in Bensalem, PA. Tim White has been promoted to Executive Vice President and Chief Marketing Officer of Charming Shoppes, Inc., and will oversee the Corporate Marketing Group, as well as the strategic direction of marketing for Charming Shoppes' retail brands. The Corporate Marketing Group will service the Company's Lane Bryant, Fashion Bug, Catherines Plus Sizes, and Outlet businesses in functional areas such as production, media buying, customer relationship management, and database marketing.
11:13 p.m.: Indiana Chamber honors Anderson
Last month, the Indiana Chamber named Anderson its Community of the Year. The group honored Anderson and two other award-winners Thursday during its 18th annual Awards Dinner at the Indiana Convention Center. Before the presentation, a short film on the resurgence of Anderson was played on two large screens at either side of the banquet hall. A voice-over told of Anderson's link with the automotive industry and the fallout of its departure. "We began, much as the movie indicated, as a city with little hope," Smith said. "But we took inventory of our assets four years ago, and we recruited a skilled group of people. I can't take any credit for this." The film then shifted to a rundown of economic accomplishments reached during Smith's administration, including the Nestl manufacturing and bottling facility, the growth at the Flagship Enterprise Center and Forbes magazine's endorsement of Anderson as one of the 100 best small places for business and careers.
Wikia's Search Philosophy: It Takes a Village to Challenge a Giant
"What you see here is our first alpha release," says a greeting on the Wikia Search site. "We are aware that the quality of the search results is low. Of course, before we start, we have no user feedback data. So the results are pretty bad. But we expect them to improve rapidly in coming weeks, so please bookmark the site and return often." Vendor White Papers Featured ListingsECT News Network's directory of e-business, IT and CRM white papers provides resources you need to make informed purchasing decisions. Browse Listings. .
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