| IdentiGEN's DNA TraceBack(R) Receives USDA Process Verified Program ...
LAWRENCE, Kan., and DUBLIN, Ireland, Nov. 5 /PRNewswire/ -- IdentiGEN's DNA TraceBack(R) system, a proprietary meat identification and traceability system based on DNA analysis, has been approved by the United States Department of Agriculture's (USDA) Agricultural Marketing Service as a Process Verified Program (PVP). The DNA TraceBack system enables retailers, meat producers, meat processors and food-service outlets to respond to the growing consumer demand, both domestically and in export markets, for more information about where and how their meat is produced. IdentiGEN is a leading global provider of DNA-based identification and verification solutions for enhancing food safety and building consumer confidence in the food and agriculture industries. DNA TraceBack utilizes DNA identification technology -- in a manner akin to that used for forensic investigations -- to identify and trace the source of meat products through the entire supply chain.
Kellwood names George Sokolowski as chief marketing officer
Kellwood Co., a manufacturer and direct marketer of apparel, has named George Sokolowski as chief marketing officer and vice president of strategy. In his new role Sokolowski will be responsible for strategic planning and tactics, brand development and positioning, consumer research, trend analysis, and building relationships with key multi-channel and web retailers. Previously Sokolowski was employed as managing partner of SkyTop Advisors, a retail marketing advisory group. He also was executive vice president and chief marketing officer of The TJX Companies. Sokolowski replaces chief marketing officer Patrick J. Burns, who was promoted to group president of Kellwoods Lifestyle Alliance in September. Kellwood owns and operates brands such as Hanna Andersson, No. 167 in the Internet Retailer Top 500 Guide.
Ashley Schachner Joins Amplify Sports and Entertainment as Account ...
NEW YORK, Nov. 7 /PRNewswire/ -- Amplify Sports and Entertainment, LLC (www.ampfirm.com), specialists in strategic sponsorship consultation, activation, and measurement analysis, today announced the addition of Ashley Schachner as account director. Schachner brings 10 years of experience developing, selling and executing strategic-based solutions to drive corporate initiatives through high profile sports and A-List Entertainment marketing platforms. "Ashley brings Amplify a wealth of experience including concept development, sponsorship negotiations, program management and promotional marketing for marquee brands in the music and sports industries," says Michael A. Neuman, President of Amplify Sports and Entertainment. "We welcome Ashley to the team and are eager to apply her broad expertise to our clients." Prior to joining Amplify, Schachner served as an Account Manager for IMG Consulting, a premier sports and entertainment agency, where she managed a team responsible for developing Verizon's sponsorship marketing strategy, contract negotiations, exclusive content acquisition, and activation plans.
EBay lowers some fees, raises others
The changes come as longtime Chief Executive Meg Whitman announced she would retire at the end of March. Donahoe, president of eBay Marketplaces, which encompasses its shopping sites and classifieds, has said he will aggressively change eBay's product, customer approach and business model. Martin Pyykkonen, an analyst with Global Crown Capital, said eBay's rising fees have in the past caused sellers to look elsewhere on the Internet for places to practice the online skills they perfected at eBay, whether it's their own Web sites, Amazon, or other shopping sites. "The more savvy sellers look at a multitude of options. It's not like Amazon is taking market share from eBay in a big chunk, it's more of a gradual shift. This commission going up will be a telling point over the next months to see what kind of reactions it gets," Pyykkonen said.
Bollywood calling for Men in White
Mumbai: In India nothing sells better than the men in white flannels. So who is surprised that the Hindi film industry has been dangling mouth-watering offers to cricket's speed jets, Brett Lee and Shoaib Akhtar? Even the taciturn Gautam Gambhir has been cooed over by the showbiz industry for an astronomical amount. Some time last year it was reported that Anil Kumble was keen to associate himself with a Raj Kaushal banner that had cricket as its backdrop. Several Indian cricketers in the past flirted briefly with filmdom. After all Indians do not cease to make style icons and sex symbols of their visored heroes. Have a splendid first season and you are fast-tracked to the ad world. Come to think of it, cinema is a natural progression. It is not known to many that the charismatic Salim Durrani, who starred with Parveen Babi in B R Ishaara's Charitra, was the first choice to play the lead role in Sharmilee and Pakeezah.
Every School Every Thursday -- Johnston
The Builders Club is holding a blanket drive to benefit the Des Moines Homeless Youth Shelter. Builders Club members are asking students to bring in new or gently used blankets through Nov. 28. They have set a goal to collect 100 blankets. If students reach the goal, they have requested that Builders Club sponsors Amy Huedepohl and Deanne Grimm sing rap over the intercom for all students. Blankets can be dropped off in Amy Huedepohl's seventh-grade classroom, 7C.
The school will host its annual Grandparent or Significant Senior Day from 9 a.m. to 2 p.m. Nov. 20. Activities for the day will include attending classes with your student, eating lunch with your student, tours of the building and meeting the principal and associate principal. Grandparents or significant seniors may choose to spend all or a portion of the day with their student.
Rail Transport 1991-2000
At a briefing in July, the head of the Main Administration of Internal Transport Affairs of the Russian Ministry of the Interior, Anatoly Romakhov, reported a sharp worsening of the crime situation in rail transport: rail transport accounted for 86% of the total number of transport thefts.
In December, the Samara Regional Court sentenced Valentin Khazansky, director of Volzhtranstop, a Ministry of Railway Transport energy company, to three years conditionally with a one-year probation period for official forgery and abuse of official capacity. This was the first case involving a senior manager of an MRT structure to be brought to trial.
1994
In May, the government issued a resolution "On Indexation of Freight Rates and Charges for Cargo Handling Performed by Rail Transport of the Russian Federation in 1994", which granted the Russian Ministry of Railway Transport the right to revise and set freight rates and cargo handling charges independently.
Mizuno mixes it up
For years, Chuck Couch, Mizuno Golf's marketing director, heard the wistful refrain from ordinary golfers.
I wish I was skilled enough to play those beautiful Mizuno blades.
But these days, he's increasingly hearing a different tune.
“I'll now run into someone in the airport, and they'll say, ‘I've got some MX-25 irons and I love them,' " says Couch, referring to the brand's game improvement franchise.
What Mizuno is experiencing is a shift in consumer perception of its brand. And it's a pleasant surprise for the company, which has achieved success on its reputation as a better player's club but struggled to broaden its appeal.
The irony is, Mizuno wasn't looking to reinvent itself when it launched the MX line in 2001.
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