| RADIESSE More Effective Than Restylane As Reported In A 60-Patient ...
BioForm Medical, Inc. (Nasdaq: BFRM) announced the publication of a post-marketing multi- center, randomized, blinded comparative study of nasolabial fold treatments reporting that RADIESSE(R) dermal filler was found to be significantly more effective than Restylane(R), the leading dermal filler on the market worldwide. The results of this study will be published in the February 2008 Issue of the Journal of Dermatologic Surgery, a peer-reviewed publication of the American Society of Dermatologic Surgery.
This study is the first published direct comparison study of RADIESSE dermal filler against Restylane. The study concluded that 1) patients preferred RADIESSE dermal filler two to one over Restylane, 2) patients reported higher satisfaction and indicated they were substantially more likely to return for future treatments with RADIESSE filler than with Restylane, 3) at all time points through 12 months (9 months after the second injection), RADIESSE filler was found to provide greater improvement than Restylane in nasolabial fold ratings assessed by a blinded evaluator at each site, and 4) both products were safe and had similar adverse events related to local injection site events typical of dermal fillers.
Rackspace reconfigures name, logo
Tuesday, Rackspace Managed Hosting will change its name to simply Rackspace. San Antonio's fastest-growing technology company also has a new corporate logo featuring its "Fanatiguy" icon. It symbolizes the company's "fanatical" support, said Klee Kleber, the company's vice president for marketing and products. "Information technology is moving away from hardware-centric functions to software-centric hosting," Kleber said. Until recently, Rackspace has focused on providing servers to companies to host their Web pages. .
De Beers Cuts Marketing Budget, Concentrating on male Consumer
De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT, National Jeweler reports. Sally Morrison of the Diamond Information Center confirmed to National Jeweler that the cutbacks are related to the perception that the United States is headed into a recession, and that 2008 is expected to be a tough year for everyone. As a result, De Beers is refocusing its efforts to concentrate on the male consumer; the company's "beacon" products, such as Journey diamond jewelry and three-stone rings, won't include anymore female-targeted advertising. Morrison confirmed that the loss of advertising would be counteracted by more public relations, and that those employees impacted were not senior level. The news is the latest in a string of bad news for the jewelry industry as a whole, as De Beers always has been known for its robust advertising campaigns.
Bioenergy Life Science and Integrative Therapeutics, Inc. Form ...
MINNEAPOLIS, and GREEN BAY, Wis., Oct. 29 /PRNewswire/ -- Bioenergy Life Science -- The Ribose Company, and Integrative Therapeutics, Inc. (ITI), a division of Enzymatic Therapy Inc. (ETI), today announced that they have entered into an exclusive co-marketing alliance. ITI will now sell the Corvalen(R) line of products, developed by Bioenergy Life Science, to its established health care practitioners. Corvalen(R) is a medical food containing pure, proprietary D-ribose, a unique sugar made by the body to synthesize many important compounds, including DNA, RNA, and, most importantly, ATP, the "energy currency" of the cells. ATP (adenosine triphosphate) is critical to health and maintaining normal energy-dependent body functions. Ribose is the essential component in the making of ATP and as a medical food, Corvalen(R) is prescribed and used under the direction of a licensed healthcare practitioner.
Deveaux Agency PR
DeVeaux Agency ("DVA"), a division of DeVeauxted Enterprises, is a full-service public relations firm providing informative and insightful, yet cutting-edge material to the global entertainment and non-entertainment communities alike. We offer high-level expertise in market and brand identification, distribution and marketing strategies for all types of products and services. In addition, DVA is well calibrated to provide entertainment publicity, marketing, media relations, event planning, consulting, and sponsorship with an emphasis in special markets outreach. In an era where the convergence of technology, marketing and PR is a standard synergy, DVA believes that managing an effective media campaign begins with exploring all possibilities. Therefore, we are committed to thinking outside and going beyond the box.
Web 2.0 e-commerce technology will become mainstream in 2008, study ...
Single-purpose marketing applications, such as widgets and rich media, and other Web 2.0 technology will become increasingly popular e-commerce tools in 2008, according to Performance Communications Group. The advertising 2.0 experimentation of the last few years has evolved into solid long-term solutions for e-marketers, says Scott Madlener, PCGs executive vice president of interactive marketing. Among PCGs predictions for 2008:
Banner ads that incorporate more intelligence, better multimedia, and secure data capture will help advertisers better manage campaigns.
Online advertising will evolve into social advertising in which social network members promote products.
Single-purpose marketing applications, such as widgets, will offer marketers branding opportunities and create customer interactivity and loyalty.
Sharp-Samsung Legal Tussles Herald U.S. Marketing Race
A recent spate of legal tussles between Japan's Sharp and South Korea's Samsung Electronics over LCD-related patent infringement heralds a fierce fight in the U.S. for a bigger share of the large screen TV market. The dispute comes as liquid crystal display TV makers brace up for a marketing blitz over the next couple of years for sets measuring 50 inches or bigger diagonally. In the latest tit for tat, Samsung on Dec. 21 filed a complaint with U.S. International Trade Commission, alleging that Sharp and its U.S. subsidiaries imported and sold LCD products that infringe on four of Samsung's U.S. patents. Earlier in the month, Sharp sued Samsung in a Seoul court for patent violations for LCD TVs and display panels. The Japanese company also filed suit against Samsung in the U.S.
CES: Hands-on (literally) with Microsoft Surface
Though Microsoft introduced its Surface tabletop PC last May, 2008 marked its CES debut, and it generated nearly as much buzz as any of the products that were actually announced at the show. [You can click here to watch a video I shot with Mark Bolger, the Surface team's senior marketing director. And please be patient with me - this is the first of these I've ever done, and now I understand why folks tell me I have a perfect face for radio.] Though it's hard to imagine that too many of us will have Surface PCs in our living rooms anytime soon, I must say it was one of the coolest product demos I've seen in a long time. The fact is, there are certain tasks that are cumbersome - or uncomfortable — on a traditional PC - such as sorting through and tagging photos - that would be snap on a Surface device.
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