| 7th Art arrives in Dubai, to speak at Cityscape
Acknowledged for their expertise in luxury real estate, Michel Mein, Partner and Executive Creative Director has been invited to be a speaker at Cityscape to present 'luxury real estate brands that succeed'. The 7th Art is a full-service marketing agency specializing in the real estate sector. The company believes that great real estate brands stem from great marketing strategies. They are experts in crafting lifestyle experiences and providing organizations with marketing tools that enable them to reach the affluent consumer. They are also known for 'insight out' approach, raising awareness and revenues for established brands including Mandarin Oriental, Trump, Time Warner, The Plaza, The Setai, St. Regis and W Hotel, but also creating new brands for clients such as Cosmopolitan, Riverhouse, Downtown by Starck, Infinity, LA Live, Barbizon and many others.
Metrics, data and defining modern marketing
With enough of the right kind of data, marketers can learn a lot more about what to do next, not just a lot about what they've already done. With continued advances in technology and the parallel demands from advertisers for the extraction of greater value from marketing efforts, businesses and the services they employ are bringing those marketing efforts closer to their intended audience than they ever have before. There are technologies marketers have at their disposal that can provide them with a dizzying array of data, from which all manner of information about a consumer or potential consumer habits can be gleaned. Numerous behavioral patterns can be discerned and, based on the articulation of these patterns, advertising and marketing strategies and tactics can be designed.
Talk to prospective customers about their needs, not your business
Focusing on the customer may sound like an easy philosophy, but it can be difficult to implement in marketing strategies. Small businesses often do not realize that they can attract more clients by appealing to their needs rather than simply talking about the company's own product or service, said Kevin Dervin, owner of Leawood-based KPD Marketing, which works with small businesses on marketing strategies. "People don't care about you; they care about what they are going to get out of it," he said. Sometimes, as Dervin experienced, it is just a matter of playing with words. He saw a dramatic increase in interest in his four-year-old business when he stopped introducing himself as a marketing business coach, and marketed KPD as a company that helps small businesses attract clients.
Deveaux Agency PR
DeVeaux Agency ("DVA"), a division of DeVeauxted Enterprises, is a full-service public relations firm providing informative and insightful, yet cutting-edge material to the global entertainment and non-entertainment communities alike. We offer high-level expertise in market and brand identification, distribution and marketing strategies for all types of products and services. In addition, DVA is well calibrated to provide entertainment publicity, marketing, media relations, event planning, consulting, and sponsorship with an emphasis in special markets outreach. In an era where the convergence of technology, marketing and PR is a standard synergy, DVA believes that managing an effective media campaign begins with exploring all possibilities. Therefore, we are committed to thinking outside and going beyond the box.
Jobs at WRIC
WRIC, the ABC Affiliate in Richmond, VA is looking for a local Sales Manager. The successful candidate will be an energetic self starter with a proven track record of training and motivating a staff of seasoned veterans and business development specialists. The ability to multitask many different projects, while maximizing revenue and creating business strategies is a must. Understanding transactional business while expanding revenue opportunities with the internet and other creative marketing ideas essential. Send resume to: WRIC-TV 8 Personnel Department, 301 Arboretum Place, Richmond, VA 23236-3464, or fax your resume to: (804) 330-8881, or e-mail your resume to: personnel@wric.com NO phone calls please. EOE
Internship Opportunities
We only offer internships to college students who need the internship for a grade or course. All Spring 2008 internship opportunities are full at this time.
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Slitherine targets US with History Channel backing
Ambitious UK outfit Slitherine Strategies hopes to crack the US market with the backing of The History Channel, as it expands from its niche PC market to tackle home and handheld consoles. The company has established a dedicated following with its PC titles, and now plans four DS games and a move onto the Xbox 360 to capture elusive success in North America. "The Xbox 360 market is our way into the US," said marketing manager Marco Minoli, speaking to GamesIndustry.biz at Game Connection last month. "It's becoming very mass market. I can't say the same for Europe as apart from the UK the market for Xbox 360 is quiet, but it's the right time for us to establish this brand on the next-gen consoles, and it's more of an investment for us. "The History Channel is huge in the US.
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