| Mizuno mixes it up
For years, Chuck Couch, Mizuno Golf's marketing director, heard the wistful refrain from ordinary golfers.
I wish I was skilled enough to play those beautiful Mizuno blades.
But these days, he's increasingly hearing a different tune.
“I'll now run into someone in the airport, and they'll say, ‘I've got some MX-25 irons and I love them,' " says Couch, referring to the brand's game improvement franchise.
What Mizuno is experiencing is a shift in consumer perception of its brand. And it's a pleasant surprise for the company, which has achieved success on its reputation as a better player's club but struggled to broaden its appeal.
The irony is, Mizuno wasn't looking to reinvent itself when it launched the MX line in 2001.
Slitherine targets US with History Channel backing
Ambitious UK outfit Slitherine Strategies hopes to crack the US market with the backing of The History Channel, as it expands from its niche PC market to tackle home and handheld consoles. The company has established a dedicated following with its PC titles, and now plans four DS games and a move onto the Xbox 360 to capture elusive success in North America. "The Xbox 360 market is our way into the US," said marketing manager Marco Minoli, speaking to GamesIndustry.biz at Game Connection last month. "It's becoming very mass market. I can't say the same for Europe as apart from the UK the market for Xbox 360 is quiet, but it's the right time for us to establish this brand on the next-gen consoles, and it's more of an investment for us. "The History Channel is huge in the US.
Live Chat: Northwestern EMBA and Exec Ed
The MBA isn't the only tool executives have in the toolbox needed to climb the success ladder. Executive education and Executive MBAs are also available at top U.S. institutions, including Northwestern University's Kellogg Graduate School of Management. If you're interested in courses for those who are already past middle management, then you don't want to miss BusinessWeek's next live chat event, Feb. 6 at 1 p.m. ET. Stephen Burnett, associate dean of executive education and professor of strategic management, will be taking your questions on everything from the types of courses available to the skills you can gain from them. He will also be joined by Julie Cisek-Jones, director of Executive MBA Programs for Kellogg. Burnett, who joined the faculty in 1981 as a visiting assistant professor of marketing, has designed and taught in many Kellogg School custom programs for companies such as Brunswick (BC), British Petroleum (BP), R.R.
Havas Buys U.K. Media Agency BLM and Digital Arm Quantum
Advertising group Havas has expanded its U.K. operation with the acquisition of independent media agency BLM. Havas will merge BLM with Arena Media Communications, with the resulting entity being branded 'Arena BLM.' BLM currently has relationships with mainstream U.K. advertisers including Setanta Sports, Paul Smith clothing and Domino's Pizza. A key influencing factor in the acquisition appears to be BLM's integrated digital arm Quantum, in which Havas sees "strong potential" according to a press release. Its offerings include strategic consulting, e-mail marketing, search advertising and measurement services for clients including FilmFour, Maxim and Thomas Cook. The merger forms part of Havas' strategy to consolidate growth in core mature markets, and build on its success with U.K.
DecisionView Appoints Life Sciences Software Expert, Gonzalo Castro ...
SAN FRANCISCO, Jan. 29 /PRNewswire/ -- DecisionView, Inc., the leading provider of software solutions designed to improve time to market and reduce clinical trial costs for life sciences companies, today announced the appointment of Gonzalo Castro as Vice President, Product Marketing and a member of the company's management team. With over 10 years of industry experience, Mr. Castro is a seasoned product marketing leader who has an impressive track record in developing and commercializing successful and market leading software products for the Life Sciences industry. "We are delighted to welcome Gonzalo to the DecisionView management team," said Steve Andrade, CEO of DecisionView. "His expertise in the Life Sciences industry, coupled with his software application development and product marketing experience, makes him a strategic addition to our growing company." Mr.
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Suunto t4 Heart Rate Monitor Ranks #2 in Outside Magazine's 'O List ...
The editors of Outside Magazine have given the Suunto t4 heart rate monitor top honors in its December 2006 issue. Featured in the "O List" of the year's most important people, ideas, trends and gear, the Suunto t4 ranks second (just behind America's seven-time Tour de France champion) for its Suunto Coach feature. A Suunto t4 exclusive, Suunto Coach monitors progress and makes intelligent workout recommendations for frequency, duration and intensity. Whether a user accepts or declines a recommended workout, Suunto Coach continues to adapt, maintaining an up-to- date plan for athletic success. Released in fall 2006 with the company's new line of intelligent heart rate monitors, the Suunto t4 is available at specialty dealers nationwide for a suggested retail price of $199.
"Much more than a conventional heart rate monitor, the Suunto t4 guides you toward optimal fitness without over or under-training." explains Lauren Zimmerman Wilson, Director of Marketing for Suunto North America.
Coldwater Creek Announces Revised Guidance for Fourth Quarter of 2007
SANDPOINT, Idaho, Jan. 14 /PRNewswire-FirstCall/ -- Coldwater Creek (NASDAQ: CWTR) today announced that, based on operating results to date, it is lowering its previously issued guidance for the fourth quarter of fiscal 2007. "We are clearly disappointed with our overall financial performance. We are committed to improving our results and positioning the Company for sustained success in the future," said Daniel Griesemer, president and chief executive officer. "We believe that continued changes to our product and operations, including refining our assortment, lowering our marketing expenditures, right-sizing our cost structure and resources, bringing inventories in line with demand, reducing our promotions and discounting and moderating our future retail expansion plans will put us on a path of sustainable growth for the brand.
This Week In NASCAR: News Picks Up As Season Nears
Haas CNC Racing is pleased to announce it has entered into a multi-year, global, business-to-business partnership with State Water Heaters to be a primary sponsor of the No. 66 with Scott Riggs. The program also includes primary placement for select races with Jeremy Mayfield on the No. 70 and an associate sponsorship position on both cars for the full 2008 season. We couldnt be happier than to partner with a quality brand like State Water Heaters, said team marketing manager Carl Cline. With the recent changes weve made at Haas CNC Racing, 2008 should prove to be an exciting year for us and we are thrilled to have State Water Heaters share in our future successes. Through our commitment to performance, both on and off the track, we hope to grow a long, proud partnership with State Water Heaters, Cline added.
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