| This Week In NASCAR: News Picks Up As Season Nears
Haas CNC Racing is pleased to announce it has entered into a multi-year, global, business-to-business partnership with State Water Heaters to be a primary sponsor of the No. 66 with Scott Riggs. The program also includes primary placement for select races with Jeremy Mayfield on the No. 70 and an associate sponsorship position on both cars for the full 2008 season. We couldnt be happier than to partner with a quality brand like State Water Heaters, said team marketing manager Carl Cline. With the recent changes weve made at Haas CNC Racing, 2008 should prove to be an exciting year for us and we are thrilled to have State Water Heaters share in our future successes. Through our commitment to performance, both on and off the track, we hope to grow a long, proud partnership with State Water Heaters, Cline added.
MAZDASPEED Teams up With BP and Yokohama Tire Corporation
SEBRING, Fla., Jan. 29 /PRNewswire/ -- MAZDASPEED Motorsports Development used the American Le Mans Series (ALMS) Winter Test to unveil their 2008 colors, reflecting the addition of two new partners. BP and Yokohama Tire Corporation have joined the B-K Motorsports Lola B07/46-Mazda MZR-R LMP2 team with multi-year partnerships. This is not just a sponsorship arrangement -- both partners will be key contributors to the team's overall program with both technical and marketing collaboration. BP is a global energy leader with extensive experience with alternative and future fuels and lubricants. With the "greening" of the ALMS series, BP's direction will complement the Mazda program. Yokohama has a storied history in motorsports and has multiple past collaborations with Mazda for production and motorsports programs.
In '08, New Orleans Tops Stern's List of Concerns
It is that time of year when the State of the Union, State of the State, and State of the City speeches are delivered. In about a month, the commissioner of the NBA, David Stern, will be delivering his own assessment of how the league is doing prior to the NBA All-Star Game in New Orleans on February 17. But Stern gave a little preview of what he will tell his owners and the press last week during a marketing promotion at the league's Fifth Avenue store. "Well, our finances are good and up," Stern said. "Our basketball is great. Some of our teams are struggling at the gate we have a half a dozen teams or so that are having some problems but at the same time, we have 15 teams that have sold over 10,000 season tickets. So it is really a double tale, so to speak. But overall, business is great, ratings are strong, and attendance remains very strong." Stern's "double tale" reference doesn't completely cover the business of the NBA.
Deal broadens Real Estate Channel's horizons
Longtime Maitland-based design firm HHCP Inc., which works on major projects worldwide, is teaming up with the locally based Real Estate Channel, an Orlando-based video-on-demand network.
Michael Gerrity, founder and chief executive of the Real Estate Channel, said his new marketing agreement with HHCP will introduce his channel to potential clients, such as developers, in the United Arab Emirates, China, Saudi Arabia, South Korea and Egypt, among other global locales.
"We're going to Dubai," Gerrity said. "Many people just have no idea the many major projects they [HHCP] have done, and are doing, outside the U.S.," Gerrity told the Orlando Sentinel.
.
TiVo Provides the Interface for Comcast's Services
TiVo wants its partnership with Comcast, which runs at least until 2014, to be a model for other cable deals that offer access to millions of new customers. "Being able to port software into somebody else's box opens up a way to begin total integration of cable services into TiVo," CEO Tom Rogers says. "A lot of elements make it quite important." Be a Rockstar to Your Marketing DepartmentThese days, IT staffers work to fulfill a lot of requests. Like finding an email marketing solution for your marketing department. Lyris ListManager is the robust, scalable, and easily integrated solution your team needs. Download your free trial version today. .
Prioritizing your web to-do list
Identifying the top priorities for web development involves balancing both customer needs and business goals. Taking this simple approach will help. Teams that manage a website, either internally or externally, are likely to have a long list of changes or feature additions for the site. Prioritizing which features to develop is often a challenge, especially if there are different stakeholder groups represented on the web team. Marketing representatives will place value on projects that drive traffic to the site or enhance the brand attributes; technical resources will value projects that make the site more efficient or easier to maintain; usability specialists will focus on features they know will align the site with customer desires. To understand each element, web teams can conduct research.
Qualcomm Expands Global and Customer Representation on Executive Team ...
SAN DIEGO, Jan. 16 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (NASDAQ: QCOM) , a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced several organizational and leadership changes that will add more global representation to Qualcomm's executive leadership team and unify its services- related businesses. Qualcomm will also increase support for its partners and its continuing global growth with the creation of a chief marketing officer (CMO) position. Jeff Jacobs, executive vice president, has been named CMO. Over the past several years leading global business development, Jacobs has built an organization that has played a significant role in the globalization of Qualcomm and the expansion of the business.
DecisionView Appoints Life Sciences Software Expert, Gonzalo Castro ...
SAN FRANCISCO, Jan. 29 /PRNewswire/ -- DecisionView, Inc., the leading provider of software solutions designed to improve time to market and reduce clinical trial costs for life sciences companies, today announced the appointment of Gonzalo Castro as Vice President, Product Marketing and a member of the company's management team. With over 10 years of industry experience, Mr. Castro is a seasoned product marketing leader who has an impressive track record in developing and commercializing successful and market leading software products for the Life Sciences industry. "We are delighted to welcome Gonzalo to the DecisionView management team," said Steve Andrade, CEO of DecisionView. "His expertise in the Life Sciences industry, coupled with his software application development and product marketing experience, makes him a strategic addition to our growing company." Mr.
|
